FROM MAKING IDEAS TO MAKING IDEAS MATTER.
Every chapter taught me something different about creativity, people, leadership and the business of ideas.
GOALS & IDEAS
Where curiosity became craft
Graphic Designer - 2004-2008
NITRO121
A chapter of bigger challenges, bigger brands and faster creative thinking.
Snr. Art Director - 2009-2016
SO&U
Where creative thinking continued to evolve.
Creative Consultant- 2017
LEOBURNETTE, LAGOS
Where ideas met human understanding and global creative thinking.
Lead Creative Consultant - 2017-2018
INSIGHT PUBLICIS
Where years of creative experience began to translate into leadership and creative direction.
Creative Consultant, Nigerian Brewery (Star) - 2019
ZURI EFFECT CREATIVE STUDIOS
Where I'm building and leading what's next.
CEO/Creative Director
THE EVOLUTION
WHAT CHANGED?
I learned the craft.
I learned to see, design, create and turn ideas into things people could experience.
I learned to solve
I moved beyond making things look good to understanding the problem, finding the insight and shaping the idea behind the work.
I learned to multiply ideas
I began building teams, directing creative thinking and creating the conditions for people and ideas to do their best work.